A resume is often the first line of contact. It establishes a first impression of a potential job candidate's skills, background and hiring value. If written well, this impression can be a positive one, offering the reader a sense of the candidate's "fit" for the position and company being targeted. If written really well, it may convince the reader that the job candidate is ideally suited for the job. When coupled with an effective cover letter, the resume can be a very strong marketing tool.
Preparing a resume may be seen as a nuisance, but having a well-constructed, well-designed resume is an important part of your job search. Consider that for each available job opening there may be as many as 100 to 1000 resumes submitted. If your resume fails to adequately and accurately convey your hiring value (for the specific position), fails to establish your hiring value over competing candidates, or is difficult to follow, your ability to compete against those 100 to 1000 professionals vying for the same position your are will be greatly diminished.
If your resume secures an interview, it has done its job. If it sets you ahead of the competition in the mind of your interviewer, then it has given you a distinct advantage, and has gone beyond its job.
A great resume does what all good marketing pieces do: it sells the "consumer" (the potential employer or hiring manager) on the "product" (you).
Will your current resume succeed under these conditions?
Preparation is Key In preparing your resume, the more you know about the position you are targeting, the better. If you know the company's missions and goals, if you understand the needs of the position, if you recognize the company’s “concerns,” and if you know who comprises the company's competition... AND you (and your unique skills and experience) can meet the needs of all the above (you have accurately assessed your own value to those who have employed you in the past), you will have the material necessary to create an effective marketing piece.
As in any type of marketing material, it is important to present the information so that it captures your customer’s interest quickly. Your goal is to encourage the reader to stay with your document as long as possible. Your chance for a more detailed reading increases when you give the reader that information which he or she most wants to secure, early in the document.
One of the best ways to accomplish this is to create a Summary Section at the beginning of your resume. A Summary Section highlights for your reader those personal and professional skills you possess that allow you to excel in your chosen field and position. Items and skills of greatest importance (from your readers' viewpoint) should be listed in priority, supporting an impression of both “fit” and potential success. In addition, these should be aspects of your background that set you apart from your competing candidates, particularly candidates with skill sets similar to your own. You are, in effect, showing your reader how you will solve their problems - better than the competition - and why interviewing you will be a worthwhile expenditure of their time.
Presentation, Presentation, Presentation The layout of your resume is extremely important. Your resume needs to maintain a “clean” and professional appearance (remember, it is representing you!). It should allow the reader to access the information quickly. Neat margins, adequate "white space" between groupings, and indenting to highlight text, aid the ease of reference and retention of the material. Use "bolding" and italics sparingly. Overuse of these features actually diminish their effectiveness of promoting the material they are intended highlight.
Your contact information (how the reader can reach you) is essentially the most important information in the entire document. Make certain your name, address, phone number, and e-mail address (if included) are clearly visible and at the top of your document (from habit, this is where your reader will look for this information - do not make them search for it).